CDW Finance Program Update

Fall 2023

Welcome to the CDW Finance Program Update, your quarterly source of news, selling resources, sales promotions, and market insight to help you get the most from your CDW technology finance program.

LEAF Named HP SMB Channel Finance Partner HP has chosen LEAF as its U.S. SMB channel finance partner!

We look forward to working with HP channel partners as HP Integrated Financial Solutions, Managed by LEAF, to drive growth with SMB customers nationwide. Learn more.

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3 Sales Problems Financing Helps Technology Sellers Solve

What holds back your sales most right now? Here are three of the biggest sales challenges in today’s technology marketplace – and how you can overcome them with financing.

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Solution

Discount Pressure

While inflation continues to drive up technology prices, technology sellers facing heavy competition often feel forced to discount, even when they’re clearly offering a highly differentiated value-added solution.

Solution

Market Saturation

Technology marketplaces crowded with competitors raise the bar on solution capability, put downward pressure on price, and confuse customers looking for the best ratio of cost and value.

Solution

Economic Swings

Unpredictable macroeconomic factors like inflation cause customers to constantly second guess themselves and their technology plans – and miss out on opportunities because of it.

Solution

Mention financing early and often in the sales conversation to help prevent cost concerns from overshadowing the unique value you offer customers as a solutions provider. By making affordable payment options part of the solution from the start, customers focus less on price and more on value, streamlining your sales and preserving your margins.

Solution

Help customers focus on the solution they really need to solve their problems with finance options that give them more buying power with less pressure on cash and budgets. Rather than exhausting themselves in price shopping, customers can concentrate on how your solution solves their problems better.

Solution

Fixed rate financing helps simplify the buying decision in a marketplace where standing still is in fact falling behind as competitors continue finding ways to move forward.

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Earn More on Every Funded Lease Transaction

More Tools, More Resources, More to Help You Drive Sales Every Day

Win more opportunities in today’s competitive technology marketplace with LEAF. For valuable technology selling tools, competitive insight, and other resources made to help you power sales, visit the CDW Resources Site today.

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Terms and Conditions: All applications are subject to credit approval. LEAF finances equipment only for business purposes and not for personal, family, or household use.

Here’s a special promotion to kick things off: now through November 30

NEWS ALERT

HP Announces New Finance Partner Endorsements for the U.S. Channel

Here’s a special promotion to kick things off: now through November 30

take home up to 0.50% more on every HP lease transaction!