Five Questions to Find the Right
Sales Opportunities
At LEAF, we help equipment and technology dealers reach more customers and solve real problems. If you’d like to talk through how to uncover new sales opportunities with strategic
questions like these, contact your LEAF Account Champion today.
LEAF Commercial Capital, Inc., a subsidiary of M&T Bank.
Where should you target your sales energies and in what industry? As you work out your strategy, it’s a good idea to focus on the interplay of three key areas: what you know about the market, your established market competition, and how your company’s unique value proposition can help drive market share and sales.
If you’re looking for business development opportunities, these five questions can help you focus on the best candidates and develop a focused, effective market growth strategy:
Hover over each box to learn more.
What's local?
What’s your expertise?
What’s growing?
What’s the latest
digital transformation news?
What’s the competitive
landscape?
Many industries are undergoing a
once-in-a-generation transformation.
In the past, competitive forces could have kept sales from breaking through. With
new ideas, approaches, and business models emerging all over the place, there are opportunities in all that disruption.
Find a niche and run with it.
Digital transformation in 2020 rocketed some businesses out of the stone age into this century. The more an industry faces this type of investment, the more they’ll need technology solutions from their office products dealers.
Research the future of the industries in
your area. Most state government economic development cabinets publish a monthly
list of companies expanding and growing
in its region.
If you have a concentration of customers
in your book, you probably have in-house expertise in a certain industry already.
If you’re looking to expand into other industries, adding staff with unique experience in those areas or dedicating
a team to deep dive into those
verticals is a must.
Find industries in your geographies that employ the greatest number of people.
Terms and Conditions: All applications are subject to credit approval. LEAF finances equipment only for business purposes and not for personal, family, or household use.
Terms and Conditions: All applications are subject to credit approval. LEAF finances equipment only for business purposes and not for personal, family, or household use.
